Our Story

MILJÖ was born at the tail end of 2020 in a spare bedroom of a two-bed flat in Essex. Lockdowns, a redundancy and a less than buoyant job market made life very difficult. But these things did provide one upside: lots of spare time! I decided to make the most of this time by drawing on my decade of experience in the fashion retail industry, applying my commercial acumen and creating my own brand.

Since my first trip to Copenhagen in 2008, I've had a great love for Scandinavia and all things Nordic. The design, lifestyle and love of nature & the outdoors all hit home with me. It was this penchant that formed the foundation of MILJÖ.

We believe that sustainability and wellness go hand in glove. We believe that you can still live fun, healthy and active lives while simultaneously protecting our planet for future generations. This ethos forms a large part of our DNA. 

We're a small, independent business that puts customers at it's heart. And we're still operating out of that same two-bed flat where it all began. 

You may be wondering where our name comes from? MILJÖ is the Nordic word for environment. Invest in your wellness journey, and the environment will reap the dividends.

Sustainable Wellness Unlocked. Live MILJÖ